What is Jakob Lodwick up to? Tumblr acquisition?
Last night I posted the Vimeo “Flagpole Sitta” video. The relation to Vimeo made me want to check out what Jakob Lodwick has been up to since his infamous canning from IAC. Little did I know, it would take me on an hour long easter egg hunt on the internet.
I’ll admit, Jakob (Or is it Jacob, as I found out?) has been a master of media manipulation in the past. If you don’t know the story, you can google the guy and read for days. But, I’m genuinely curious as to what is next on his list, being an aspiring entrepreneur myself.
The thing that led me on the hunt was his not so subtle mentioning of purchasing 17 domain names in the last few days. A few of which are related. In addition to that, he posted friday about having dinner with a “soon to be famous face”. In case you don’t know who it is… it’s David Karp, the owner of Davidville, Inc., which is the owner of Tumblr, a rising star in the web world and a favorite of Jakob Lodwick.
This leads me to believe one of three things;
- Jakob Lodwick and David Karp are planning a project together.
- Tumblr is in negotiations to be acquired or heavily funded.
- Both of the above.
I can speculate on Tumblr’s acquisition until I’m blue in the face, Sid Yadav may be on to something, here.
Instead, I’ll focus on what I learned about Jakob Lodwick. First, by asterisking out some letters in the domain names he listed, he has issued somewhat of an open challenge. I did some creative reverse IP engineering, combined with a lot of whoising and thesaurusing, and I found out a few things. Jakob Lodwick owns quite a few domain names.
So, I know he’ll be learning CSS. I know he may be partnering with David Karp, and I know a lot of the domains he purchased.
- norbum.com
- norbum.us
- norbums.com
- norbumist.com
- norbumist.org
- norbumists.com
- norbumists.org
- norbumism.com
- norbumism.org
How did I find these? Well, I stumbled upon a very old domain registration of Jakobs, where he uses the name Jacob. That was all the info I needed. A quick search for domains purchased by Jacob Lodwick turned up the norbums.us domain name, and the rest was guess work.
The question now is of course, what is a norbum? Honestly, I have no idea. The only information I could find on norbum was a Russian sirname and a character in a crappy script.
This is as far as I’ve gotten. Can anyone shed any light on the mystery? Is it something related to New York? Is David Karp involved? I guess we’ll know before too terribly long!



